Authors & Contributors

Whiteboard is a collaboration between White Space Strategy and leaders from the fields of growth, innovation and business management.

The business leaders’ views are their own, and do not represent or reflect their companies’ positions or strategies – if you would like to contribute to future editions, or if you’ve got a question for one of the contributors, please get in touch.

Meet some of the main contributors below, and take a look at other things they’ve been working on through their social media pages.


Tim Andrew

CEO and Co-Founder, Localz

Tim is co-founder and CEO of Localz – a global leader in Day of Service software that provides the missing link in customer engagement for service delivery and order fulfilment. Localz are based in Melbourne, and are a tech solutions provider for companies including Centrica, RAC and Woolworths.

David Alexander

CEO, Ford Quick Lane Europe (2019 – 2021)

Until recently, David led the start up and launch of Ford Motor Company’s ‘all makes’ service, maintenance and repair business in Europe. He’s also held senior leadership positions at Centrica and Europcar.

John Bee

Co-Founder, White Space Strategy
Managing Editor, Whiteboard

John founded White Space Strategy in 2005, and has worked with companies with combined revenues of >$1trn. He also runs White Space’s pro-bono practice, and regularly contributes to thought leadership, industry conferences and academic discussion groups.

He launched Whiteboard in 2022, and has overall responsibility for content and editorial.

Matthias Berger

Director of R&D and Innovation, Premier Foods

Matthias heads up R&D and Innovation at Premier Foods. He has responsibility for translating breakthrough science and technology into better tasting, healthier and more sustainable food, and taking new ideas to market worldwide. He was previously Global R&D Strategy and Innovation Excellence Director at Unilever.

Headshot of White Space Strategy Business Analyst Lucy Cottee

Lucy Cottee

Business Analyst, White Space Strategy

Lucy is one of White Space’s most recent new joiners, contributing a wealth of experience in the social and voluntary sector. She won Triathlon Scotland’s Young Volunteer of the Year Award in 2020, and has contributed over 500 hours of volunteer time through St Andrews University Sport.

Danilo Cressman

Senior Analyst, White Space Strategy

Danilo relocated from Rome to join White Space, and is heavily involved in the company’s international strategy projects. He contributes to a broader range of blogs and publications that focus on innovation, and is an emerging thought leader within the tech innovation space.

Headshot of a man smiling at the camera in black and white

John Harris

GM, European Technology Strategy, Panasonic TOUGHBOOK

John looks after tech exploration and development at Panasonic TOUGHBOOK, focusing on innovation trends that could increase employee safety, productivity and the overall customer experience.

Headshot in black and white of woman smiling at the camera

Sophie Herring

Associate Director, White Space Strategy

Sophie’s part of White Space Strategy’s leadership team. She’s worked extensively with CEOs and Board-level leaders at a wide range of global corporations and non-governmental organisations, including DS Smith, Mastercard and Cadent Gas.

Photo of man smiling in black and white

Will Jackson

Business Analyst, White Space Strategy

Will joined White Space in 2021 having previously worked in content redaction and translation, both in Italy and Germany. He’s recently worked for clients including Panasonic and DS Smith.

Olie Lobo

Senior Project Team Leader, White Space Strategy

Olie is an experienced strategy consultant who joined White Space from a previous role with Newton Europe. He’s recently supported proposition development and new market entry for companies including Panasonic, Cadent and Mastercard.

Rebecca McNeil

CEO Retail, Close Brothers

Rebecca leads Close Brothers’ Retail division, which includes their motor finance and premium finance businesses. She’s also Chair of the Finance & Leasing Association.

Photo headshot of woman looking away from the camera smiling

Emma Morris

Senior Analyst, White Space Strategy

Emma leads research and data analysis on White Space Strategy projects. She’s recently worked with global brands including Mastercard, DS Smith and Panasonic.

Photo headshot of woman smiling at the camera in black and white

Quinn O’Brien

Team Leader, White Space Strategy
Editor, Whiteboard

Quinn leads strategy projects for many of the world’s leading companies, often focusing on digital innovation.

She leads market expert engagement for Whiteboard, interviewing business leaders to gain their insights for blogs, thought leadership articles and decision making tools.

Graham Rustom

Operations Programme Manager, NHS

Graham’s worked for a wide range of NHS trusts, overseeing design and delivery of innovative new systems of care. He’s currently heavily involved in the UK’s Covid-19 vaccination programme.

Sam Taylor

Business Analyst, White Space Strategy

Sam is White Space’s most recent joiner. He is a recent graduate of LSE where he was an editor for the University paper. He also has a keen interest in social justice.

David Watson

Head of Energy Transition, Cadent Gas

David is lead advisor on the transition to net zero to Cadent Gas, the UK’s biggest gas distribution network. Previously, he was Centrica’s Director of Group Strategy and Managing Director of the Heat Trust, the not-for-profit customer champion for those who live and work on heat networks.